Skip links

Community Management

Besoin de plus de renseignements ?

    Contact us

    +33 6 72 24 18 40

    JP consulting your expert in community management

    A complete community management

    Community management consists of managing and animating a company’s online community, by creating content, answering questions and comments from Internet users, organizing online events, etc. The community manager acts as an ambassador for the company on social networks and online forums, and is responsible for maintaining a positive relationship with the company’s customers and prospects. Community management can be an effective strategy for building customer loyalty, acquiring new customers and developing the company’s online reputation.

    FAQ

    The objectives of community management can vary from company to company, but can include retaining customers, acquiring new customers, increasing online awareness of the company, improving the company's reputation, and generating leads.

    Tools used for community management can include social networks (such as Facebook, Twitter, Instagram, etc.), online forums, chat platforms (such as Slack or Discord), content and communication management software (such as Hootsuite or Buffer), and engagement measurement tools (such as Google Analytics).

    To be a good community manager, it is important to have excellent written and verbal communication skills, a thorough knowledge of social networks and online forums, comfort with content management and communication tools, the ability to create quality content, and project management and problem-solving skills.

    There are several ways to measure the effectiveness of community management, such as the number of followers, the number of likes, the engagement rate, the number of mentions, the number of shares, the number of comments, and the number of leads generated. It is important to define clear objectives and regularly monitor key performance indicators (KPI) to evaluate the effectiveness of community management.

    Témoignages de nos clients

    💬 Besoin d'aide ?